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göt2b #MEbyME

Creative directed and produced göt2b’s US #MEbyME campaign through impactful, multi-media influencer content.

From dancer to surfer, I lead the partnership of eight influencers who embodied a variety of vibes and trends coming out of coastal style meccas, New York and LA.

In addition to the production of all key print and digital US launch assets, my team facilitated ongoing partnerships with the top performing #MEbyME influencers, thereby creating a more authentic partnership, solidifying brand ambassadors, and gaining new follower bases.

Influencer Marketing, Content Strategy, Creative Direction, Print & Digital Advertising, Key POS Visuals, Mixed-Media, Social Support

THE RESULTS

Organic and Earned on Facebook

  • Double digit fan acquisition YoY

  • Strategic creative and content strategy increased net new exposure of content by 296.84%

  • 43.86% increase in video views